Friday, August 20, 2010

Home Page A/B Bonanza Test Results are in!

Alex posted the test results from the A/B Home page testing at Bonanza

Results, in Alex's words, "Not super conclusive."

Bottom line, the new Home page format did not necessarily outperform the old home page version.

So what is their next step,,, Take the data from this test, backup and try something else. Which means another test in the near future.

Read the full test results on Bonanza's Blog

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