Monday, July 19, 2010

Bonanzle Launches Product Page A/B Testing

Today July 19, 2010 Alex of the Bonanzle team announced they have launched an official A/B test of the Product Page.

The product page is one of the most important pages a prospective buyer sees. The Product page is generally the landing page from incoming search results. A buyer is searching for an item, clicks open the listing and bingo. on the product page.
As Alex promised, he is launching testing to help increase the conversion rate... Meaning more sales to the Bonanzle seller.

Here is the old product page

 And here is the B version (new version)


Half of the incoming traffic will see the old page ANd 50% of the incoming traffic will see the new page.

YOu can read the details on the Bonanzle blog

No comments: